Traditional Marketing:
- Pamphlet Distribution
- T-Shirts/Accessories
- Stationery merchandise
- Local Newspapers (Posters, Flyers, and Ads)
- Local News Channels (Video Ads)
- Radio Jingles
- Magazine Ads
A startup or a medium scale enterprise requires to promote their business. The main purpose is to make public aware about their product dealings, services offered and operations. There are several ways and means through which they carry out the promotional work. Often traditional means of advertising through handouts, newspaper and magazine ads and wearable are adopted. The modern day marketers are using digital medium as the source to reach out to the more connected world of users.
Through internet as a medium they channelize marketing of their products to the users across the globe. They use device such as smartphones, personal computer, pdas and other devices to get the latest updates on products and listings.
Digital Marketing:
- Social Media (Facebook, Twitter, Insta, etc.)
- Search Engine Optimization
- Paid Whatsapp Forwards
- Promotion on Apps/ Website
- Email Marketing
- PPC (Pay Per Click)
- Telemarketing
- Influencers/Ambassadors
Direct Marketing:
- Point to Point Sales
- Person to Person Sales
- Distributors/Wholesalers
- Supply Chain Enhancement
Exhibitions:
- Event/Festival Sponsorships
- Organizing Shows/Celebrations
- Participation in Trade Shows and Conferences
Yet another means of promotion work that startups and the small scale industries often adopt is in large scale public gathering. Exhibitions and parties, trade shows and meetups events often witness large crowds particularly inclined towards knowing and purchasing the business/ product.
Public Space:
- Hoardings (Commercial and Residential Zones)
- Rickshaw/ Bus Banners
- Stadiums, Resorts, and Stores Affiliations
- Ads in Airports, Railway Stations and Shopping Malls
- Placards on Society entrance boards/ Bungalow gates
Partnerships:
- Affiliate Marketing (Joint offers with others)
- Financial Collaboration (EMIs, Discounts)
- E-Commerce (Online retailing)
- In how many is your company engaged in?
- E-Commerce (Online retailing)
Awareness and the visibility are the key to any business success. Whether it is a startup or an enterprise only when they are known and visible to the intended audience and manage to show the genuine benefits of their product/service to their prospective customers; they would eventually win the deal.
In how many is your company engaged in?