Graphic design is the process of visual communication and the aesthetic expression of concepts. It is an art that we can use with images, symbols or words and ideas using various graphic elements and tools. It is often employed by companies to market and sells products through advertising by websites to convey complicated information during a clear way through infographics (a visual representation of information or data, e.g. as a chart or diagram.), or by businesses to develop an identity through branding, among other things.

Graphic designers use a variety of visual media like shapes, fonts, Line, Texture, color on print design to convey messages. They are required in many industries like Advertisements, Web designing, Print Industry or Film making.

Graphic Design focuses on various topics like typography and type design, illustration and photography, packaging and print design, signage(way signs) design and corporate identity systems.

In general, Graphic designers work with images that could be eye catchy and give some message. This could be included in any brochures, logos, advertisements and websites. The images which are included in work are photographs, paintings and output of digital media.

Types of logo design

  • Monogram (HBO, IBM, NASA)

Monogram logos or letter marks are typography-based logos that are comprised of a couple of letters, usually a company’s initials. By using just a couple of letters lettermark logos are effective on any company brand if they need an extended name. For example, what proportion easier is it to say—and remember—NASA versus the National Aeronautics and Space Administration? Because the main target is on initials, the font you select (or create) is extremely important to form sure your logo isn’t only on-theme with what your company does, but also legible when you print on business cards.

  • Wordmark (Visa, Cocacola, Google)

Similar to a letter mark, a wordmark or logotype may be a font-based logo that focuses on a business’s name alone. For eg. Visa and Coca-Cola.Google’s logo is a great example of this. lf is catchy and memorable so, when combined with strong typography, the brand helps create strong brand recognition. Since the focus will be the name, you’ll want to pick a font or create a font that captures the essence of what your business does.

  • Symbolic (Target, Twitter, Apple)

The symbolic type logo is an icon or graphics-based logo. It’s probably the image that involves mind once you think “logo”: the long-lasting Apple logo, the Twitter bird, the Target bullseye. A true brand mark is only an image. Because of this, there are often different logotypes for new companies or those without strong brand recognition to use.

  • Abstract (Adidas, Pepsi, BP)

An abstract mark is a specific type of logo. Instead of being a recognizable image like an apple or a bird, it’s an abstract geometric form that represents your business. A few famous examples include the Pepsi divided circle and the Adidas flower. Like all logo symbols, abstract marks work rather well because they condense your brand into one image.

However, rather than being restricted to an image of something recognizable, abstract logos allow you to make something truly unique to represent your brand.

The advantage of an abstract mark is that you’re ready to convey what your company does symbolically, without counting on the cultural implications of a selected image. Through color and form, you’ll attribute meaning and cultivate emotion around your brand.

  • Mascot (KFC, Wendy’s, Pringles)

Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and almost always fun, the mascot logo may be a good way to make your very own brand spokesperson, spokescharacter. A mascot is just an illustrated character that represents your company. Think of them because of the ambassador for your business. Famous mascots include the KFC’s Colonel and Wendy’s and pringles. Thinking about creating a mascot if you’re trying to appeal to young children or families. Remember that a mascot is merely one a part of a successful logo and brand, and you may not be ready to use it across all of your marketing material.

For example, a highly detailed illustration might not print well on a card.

  • Emblem ( Starbucks, NFL, Harley-Davidson)

An emblem logo consists of a font inside a logo or an icon. Think badges, seals, and crests. These logos tend to possess a standard appearance about them which will make a striking impact.

For example, Starbucks’ iconic mermaid emblem, or Harley-Davidson’s famous crest.

  • Combination (Doritos, Puma, Burger King)

A combination mark is a logo comprised of a combined wordmark or lettermark and a Symbolic mark, abstract mark, or mascot. The picture and text are often laid out side-by-side, stacked on top of every other, or integrated together to make a picture. Some documented combination mark logos include Doritos, Burger King, and Lacoste. Because a name is associated with the image.

A combination mark may be a versatile choice, with both the text and icon or mascot working together to strengthen your brand.

With a combination mark, people will also begin to associate your name with your Symbolic mark or mascot right away!

In the future, you’ll be ready to rely exclusively on a logo symbol, and need not always include your name. Also, because the combination of a symbol and text create a distinct image together, these logos are usually easier to trademark than a Symbolic mark alone.