Reach-ability seem to have become all the more easy in the present era of the internet and social media. Several piece of information and content is put into use to pass on the desired message. Often a virtual message is termed a post which could assume several forms including texts, graphics, audio or video information content. While small quotes and product graphics are displayed through images, tutorials and assist guides are often depicted through in-feed videos and slides.

Branding and Awareness:

  • Tips & Advice 
  • Memes/GIF
  • Info-graphic 
  • Stories/Slides
  • Festival Post 
  • This Day in History
  • Inspirational Quotes 
  • Based on Trending Topics


  • Q/A Sessions
  • Post Best answers
  • Contest Posts
  • Polls/Surveys & results
  • Hobbies Related (Which book are you reading?) 


  • Product/Service Images/Videos 
  • Lead Generation (Signup Campaign) 
  • Series of Posts
  • Give away/Gifts/Offers 

About your organization: 

  • Company Culture/News
  • Company Accomplishments/History
  • Short Company Videos
  • Customer Review/Testimonials

Staying in Touch: 

  • Industry News (External) 
  • Share other’s Post (Celebs)
  • Some Industry Statistics
  • Communicate with Industry Stalwarts 
  • Find and Repost, if someone has used your hashtag or tagged you 
  • Reshare your Partners/Associates 

HR Related: 

  • Job Listings 
  • New Team Members
  • Any event you participated in 
  • My Workspace  


  • Blog Post 
  • Case Study 
  • Give links to Free Resources/News
  • Podcast 
  • Live Videos 
  • How to Videos/DIY 

Does your company reap benefits through all of them?