Why Branding Matters?
But I will give such a great product, at such a low price that profit will rain cats and dogs for my company! Really? Ask yourself. How many times has it really worked before for others? What’s the minute possibility of it for you? If it somehow does work, for how long will you be able to sustain growth in a meaningful manner?
Not only creating widespread awareness and base for your company, but pinpoint appealing to the potential targets and receiving final conversion on a valuable scale and process feedback to turn the wheel around again in a better shape, and generating surplus in the whole chase, to make the world a better place, is the whole name of the game.
But in each of this stage, what will matter most is how you will communicate. What will be your perception in the client base? What image of your company and product will stay in their mind?
Wikipedia defines a brand as a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
But it goes much beyond that. It becomes the congruence of all your strengths and water downs every peril. It is the first and last impression of your customer. It is what your company will be remembered by after centuries. It can become the tale of childhood memories or how people spend their first salaries. Brading goes much beyond a logo and a tagline, it’s your company’s very heartbeat.